Advertising at Yemen Times
 
Yemen Times (Semi-Weekly - Comes Out Every Monday & Thursday)

Post Office Box: 2579 - Sanaa, Republic of Yemen
Telephone +967 (1) 268661 - Facsimile +967 (1) 268276

Why Advertise in "Yemen Times"…
Why Advertise in "Yemen's Most Widely Read English Newspaper"…

A lot of businessmen and investors in Yemen and elsewhere in the region wonder why so many advertisers decide and insist on advertising in Yemen Times. The answer is simply presented by those advertisers, who are leaders and decision makers in prominent companies in Yemen, in the Middle East, and in the whole world. They are aware of the positive feedback they get by advertising in Yemen Times, and they see it as a "worthy investment".

The answer to why you should advertise in Yemen Times is obvious because the newspaper has always been the first choice of businessmen and companies who want more publicity and better sales for their companies in Yemen.
This is mainly because:
  1. Yemen Time is the most widely read English language newspaper in Yemen. It is the most frequently published (twice a week on Mondays and Thursdays) and highest quality newspaper in printing and paper, not in Yemen only, but it is among the best in the Middle East. It uses 70 gram white paper, used only for prestigious journals worldwide, and the colors are exceptionally perfect.

  2. It is the most attractive newspaper for its professional and high quality design and layout done by experienced well-qualified experts in this field.

  3. It is the most sought after and read newspaper by the highest classes in the country such as diplomats, businessmen, officials, foreigners, intellectuals, students, educated classes, researches, and a large segment of the community in Yemen. It is even read by Yemenis in exile, many gulf countries' residents and international subscribers worldwide.

  4. Besides being widely read by high classes of the community, Yemen Times is also among the most popular newspapers for middle classes, where there is purchase power. Many of those belong to the intellectual class such as university students, academicians, politicians in government and opposition, experts, professionals, etc.

  5. Yemen Times is the most widely respected newspaper for its unbiased stand regarding political issues of the country. It is trusted because it is totally independent and has never leaned to any of the governmental or opposition sides. This made readers read it because they want to know the truth, and hence resulted in huge differences between the large readership of Yemen Times and other pro-government newspapers.

  6. It is the only newspaper in Yemen that provides classified service sections both in Arabic and English, hence it also attracts a large portion of the Arabic-readership. It has maintained its position as the most beneficial newspaper for vacancies, commercial deals, bids, etc.

  7. YT is also the only newspaper that has frequent supplements distributed free of charge with every issue of the paper. The supplement includes Arabic and English pages appealing to all the different sectors of the community.

  8. It is the only newspaper that has regular competitions in Arabic and English languages to be appealing for the Arabic speaking community besides the English-speaking community. It has been gaining increasing readership over the last year because of its honesty in prize draws.

  9. It is the most popular newspaper on an international level because it is the first newspaper to have its website on the Internet and it is the first English-language newspaper to be founded in the Republic of Yemen. The number of people who accessed the website of Yemen Times (yementimes.com) from 1999 exceeds 5 million people.

  10. Many of the ads come on the Internet pages in the form of inaugurations, announcement of new products, press releases etc. This also increased the number of ads from other countries as well. Yemen Times is distributed in Qatar, Oman and will soon be distributed in large numbers in UAE and Saudi Arabia, plus the horn of Africa.

  11. YT is the most widely active newspaper in Yemen in producing color supplements and magazines. So far it had published around 15 supplements, and it is willing to publish more in the near future.

  12. It is obvious from all that, that Yemen Times is the fastest growing newspaper in Yemen, with a doubling circulation every year, it is expected to top other newspapers, both Arabic and English in the future.

  13. One can attribute most of the success of Yemen Times to its founder, economist Prof. Dr. Abdulaziz Al-Saqqaf, who left his relationships and fingerprints with Yemen Times after he died in 1999. Now thanks to him, YT stands strong as a competent newspaper on a regional scale. Dr. Abdulaziz Al-Saqqaf was the only journalist in the Middle East to receive the prestigious New York-National Press Club award in 1994.


Advertisers have always benefited largely from their ads in Yemen Times and the response is almost instant. There is a common belief that the investment in putting ads in Yemen Times is quite rewarding.

Here are some excerpts in this regard:


US Embassy official,
"We have not expected such huge impact from our ad in Yemen Times. It surely has paid off, and we can see that the response has come mostly (90%) from Yemen Times readers."

Universal Group of companies, "There simply is no comparison between Yemen Times and other newspapers in printing quality, honesty, popularity, ability to reach the potential customers, etc. Simply, Yemen Times has proven to be the most successful advertisement medium in Yemen."

Fuchs Oil distributors in Yemen,
"The response to our ads in Yemen Times is huge. The sales have increased, and everything points to our ads Yemen Times as the main reason for that."

Jamal Al-Mutarrib, owner of a large electronics sales network in Yemen, "We advertise in Yemen Times because its readers are mostly the potential customers who have the purchase power of our goods and awareness of our products.'

-This plus many others state clearly that advertising in Yemen Times has always been of great benefit for their sales and company profits. Isn't this enough to demonstrate the reason why advertisers reserve their spaces and advertise in Yemen Times in large numbers? Isn't this enough to convince anyone to advertise in Yemen Times? Indeed it is!

- For rates and further information, don't hesitate to call the advertising department at +967 1 268661 or email them at advertisements@yementimes.com.


 
Newspaper's Paper Specifications

Technical Specifications

Space Width x Depth no. of col  x    depth
Front & back pages (color) Width x Depth
Whole page 31.3  x 44 cm² col  x 44 cm
Front page business card 4 cm x 3.5 cm
1/2 page 31.3 x 22 cm² 6 col x 22 cm
Front page advertisement bloc 10 cm x 9 cm
1/4 page 20.7 x 22 cm² 3 col x 22 cm
Back page business card 10 cm x 3.5 cm




Back page advertisement bloc 10 cm x 9 cm

Material Required

- B/W : Positive Films (Screen 85)    
- 4 Colors : Color Separation & proof (Screen 100)     
- Booking deadline: 3 days prior to publishing date

Important Notes

1. In certain cases of simple advertisements, lay-out and Design may be done free of charge by Yemen Times, as Yemen Times has the most advanced color separation equipment not available in all other newspapers.
2. Provided we have your advertisement film, your order confirmation is required latest by Thursday.
3. Payments could either be wire transfered or by crossed cheque in favor of Yemen Times.
4. Advertisement rate quotations provided at any time are valid only for one week and are subject to change every new year.


For details, please contact our Advertisement Department Manager (advertising@yementimes.com)
at  +967 (01) 268-661 (operator)

Online Advertising can be arranged by contacting Yemen Times Webmaster at (webmaster@yementimes.com)